Fashionable Rescue Campaign for Stella McCartney
My aim for this project was to tell the story of Stella McCartney's brand purpose, the story of a stylish hero helping out someone in need, someone in such rough shape that they need a hand to get back on their feet. The hero helps because she genuinely cares, not because she wants praise.
This was one of my first project's in my time at SCAD, completed in fall of 2021. I was new and unexposed to most of the skills I have now; creative production, creative direction, styling, etc. I had so much fun on this project and it helped me realize my interests in the process of campaign ideation and execution. Stella McCartney was and still is one of my favorite designers. Eco-consciousness will always be important to me. All parts of this project were my responsibility, pre to post production.
Photography by Haley Hunter & Hayley Becker
Out of Home Mockups
