BAGGU x Sue Bird
The aim of this collaboration is to cultivate a lasting alliance that capitalizes on the distinctive capabilities and audiences of each party. The goal is to bring the inclusive and harmonizing essence of sports to fashion and to transcend the boundaries of race, gender, and background.
The objectives are to:
- Build a long term relationship with Sue Bird
- Expand BAGGU’s market reach
- Inspire new and old audiences to embrace positive impact and self expression
- Foster the youth through donated proceeds to The Boys and Girls Club of America
The inspiration is the unifying nature of sports, aiming to bridge fashion and sports by emphasizing togetherness.
This project is my senior capstone in fashion marketing at SCAD. I spent 10 weeks researching and conceptualizing my vision to life. I grew up celebrating Cleveland sports and have always found beauty in leaving politics and backgrounds at the stadium doors to come together as a city to cheer our teams on.
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Photography by Hayley Becker
